Poultry Farming Business Plan (2022)

We’ll walk you through asample chicken farming business plan so you can start writing yours right now with Upmetrics.

A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company’s objectives and your plan for achieving them.

Download the sample poultry farming business plan and get started with your business.

How to Write a Poultry Business Plan?

You need a business plan if you want to start a chicken farm or grow your existing one. We will go over each section of a detailed business plan for a chicken-raising company.

Use this sample plan as your guideline and start editing it right away. It’s easy and fun with Upmetrics.

Poultry Farming Business Plan Outline

This is the typical structure for a business plan for a poultry farm, and it includes all the key elements that you should have in your plan.

Business Plan Outline

  • Executive Summary
    • Objectives
    • Mission Statement
    • Keys to success
    • Financial Summary
      • Net Income
  • Business Overview
    • Company Ownership
      • Owners
    • Location and Facilities
  • Market Analysis
    • Industry Analysis
    • Challenges facing the poultry industry
    • Market segmentation
    • Target market segment strategy
    • Market trends
  • Startup Summary
    • Startup costs
  • Products & Services
    • Product Description
    • Future products
    • Service Description
    • Future services
  • Competitive Analysis
    • Competition
    • Competitive edge
  • Marketing Strategy and Implementation
    • Marketing strategy
    • Pricing and promotion strategy
    • Web Strategy
    • Sales strategy
    • SWOT analysis
    • PEST analysis
      • Socio-cultural
      • Technological
      • Technological
      • Political
  • Management and Organization Structure
    • Management team
    • Organizational structure
      • Faustin Hategekimana
      • Aisha Alimi
      • Khadijah Khalid
      • Asmau Abubakar
      • Eric Hagenimana
      • Lawal Nura Bada
    • Hiring Plan
  • Financial Plan
    • Projected Profit and Loss
    • Projected Cash Flow
    • Projected Balance Sheet
  • Risk Assessment
    • Financial risks
    • Health risks
    • Technological risks

Executive Summary

Although it is typically the last piece you write because it summarises each important element of your poultry farm business plan, your executive summary serves as an introduction to your business plan.

(Video) How to Start a Poultry Farming Business | Including Free Poultry Farming Business Plan Template

The investor’s attention should be quickly captured by your executive summary. Inform them of the type of poultry farm you manage and its current condition.

For instance, do you operate poultry farm businesses across the country, are you just starting, or do you already have one and want to grow it?

  1. Objectives

    Define all the purposes of the chicken business plan. Business objectives are the precise and quantifiable outcomes that organizations seek to maintain as they expand.

  2. Mission Statement

    A mission statement is defined as an action-based proclamation of a company’s objective and strategy for customer service. Provide a mission statement just like it is in the sample chicken farming business plan.
    Poultry Farming Business Plan (1)

  3. Keys To Success

    Mention all the unique selling propositions of your business. Also mentions all principles you are going to follow in the poultry farming business.

  4. Financial Summary

    Projected costs at the moment, or in the upcoming five years, mention them all. Attach all the financial statements.

    • Net Income: The profitability indicator is known as net income and is calculated by subtracting total business expenses, interest costs, taxes, and depreciation from the total money your company generated over a given time.

Business Overview

Your business overview’s opening line should serve as a kind of elevator pitch for your organization. A succinct statement outlining who you are and what you do.

Name all the owners and the part of their roles they will be playing in your firm. If you are confused, then to get the exact idea about how to write it download our sample chicken farming business plan template

Describe the location in yourchicken business plan, and also what facilities you are going to provide.

Preview our Hencube – Poultry Business Plan example, Let’s start writing your own business plan. It’s easy and fun with Upmetrics.


(Video) How To Make a Poultry Farm Business Plan | The Hidden Recipe for Success

Market Analysis

You must give a general summary of the poultry farm industry in your industry analysis as given in ourpoultry farm business plan template.

Although it may appear unneeded, this provides several functions.

You gain knowledge by researching the poultry farm sector. It helps you gain a better understanding of the field in which you work.

Your plan can be improved with the help of market research, particularly if you discover market trends.

Define your target industry and all the challenges possible in yourbroiler chicken farming business plan.

Startup Summary

A start-up summary in a business plan includes a description of your goods and services, the organization of your company, your target market, your marketing approach, the necessary funding financial predictions, and licensing requirements.

It functions as a road plan for your company.

Products And Services

Give details about the products and services you provide in this section. Whatever your future plans about all the services and products are, mention them too.

If there are any additional services you want to provide, then mention them too in your poultry farm business plan. For instance, “We want to offer home delivery as a manner of providing for our customers for clients willing to purchase at least a specified quantity of our things.”

Competitive Analysis

Before focusing on the latter, your competitive analysis should list your company’s direct and indirect competitors.

The other poultry farms with whom you compete should be listed in terms of direct competition. You’ll likely face the most competition from nearby poultry farms.

List the benefits and drawbacks of each of these rival companies in a concise description. If you haven’t previously worked there, it won’t be possible for you to know everything about your competitors’ businesses.

(Video) Poultry Farm Business Plan - The ONLY document you need!

Your areas of competitive advantage should be listed as the last component of your competitive analysis. For instance:

  • Will you employ better production techniques?
  • Will you offer services that aren’t offered by your rivals?
  • Will your customer service improve?
  • Will you provide lower prices?

Consider strategies to beat the competition and list them in this portion of yourpoultry farm business plan template.

Market Strategy And Implementation

Your marketing team has a roadmap thanks to a marketing implementation in yourchicken farming business plan. It also demonstrates how marketing will appear in the future.

In essence, a marketing implementation strategy uses methods like marketing processes, sprints, checklists, and marketing templates to transform everything into a clear process.

Do the SWOT analysis here, and share your sales strategy, pricing & promotion strategy in this section.

Download the template and get started with your business plan-making process.

Management And Organization Structure

Solid management staff is crucial to proving the viability of your poultry farm.

Highlight the information and experience that show your key players’ ability to grow a business and draw attention to their backgrounds.

You and/or your team members should ideally have first-hand knowledge of running a chicken farm. If so, emphasize your experience and knowledge in thebroiler farming business plan.

Highlight any experience you believe will assist your firm in succeeding.

Financial Plan

Poultry Farming Business Plan (2)

Your 5-year financial statement, broken down into monthly or quarterly segments for the first year and then annually after that, should be included in your financial plan.

Your cash flow, balance sheet, and income statement are all components of your financial statements.

(Video) Poultry Farm Business Plan

Risk Assessment

Through the process of risk assessment, it is possible to examine potential consequences if a risk arises.

A business impact analysis (BIA) is a technique for evaluating the effects of potentially interrupting time-sensitive or important company processes. There are various risks to take into account, here below are some:

  • Financial risks
  • Health risks
  • Technological risks


Include all of your financial estimates in the appendix of yourpoultry farm business plan template, along with any additional materials that can strengthen your case.

You may, for instance, provide the lease or title to your farm, as well as the production facility’s plans.

Ready To Start Your Planning?

The yield from poultry farming is high. Getting started as a chicken farmer doesn’t take a lot of money. You don’t need a lot of space to start raising chickens.

You can start with the space you have available. But you need the best possible business plan presentation to get started with your investors or future projections.

You can write and edit your business plan using our business plan builder. Even if you are a novice writer, our sample business plans and built-in support recommendations will assist you in getting started with Upmetrics.

Download ourfree poultry farming business planright now and begin with your poultry business.

Customize Your Business Plan

We are fully aware that every company is different. Accordingly, you can even customize your company plan using our business plan builder.

It is ultimately up to you to choose how you’re going to show your ideas in the finest light, even if our sample business plans are meant to assist you in making the ideal presentation for your clients and investors.

Fulfill your dream of a successful poultry farming business with the world-class business plan builder.

Download the sample business plan now.


How do I make a business plan for a poultry farm? ›

Your poultry farming business plan should include the following points.
  1. Select The Type of Poultry Bird. The first step of starting a poultry business is the selection of bird type. ...
  2. Select The Cage Type of Your Poultry. ...
  3. Sort out The Area of Interest. ...
  4. Specify Poultry Location. ...
  5. Investment Capital.
1 Nov 2020

What is the main objective for poultry production? ›

Objectives 1. To maintain highly productive layer strains. 2. To plan & execute breeding programme where a steady response in scientific in selection procedure is obtained for over all productivity of the birds.

What three factors are needed for success with poultry? ›

While qualities such as availability, ease of preparation, and shelf-life are important considerations, ultimately people want to eat high-quality meat that tastes good, and that's what they'll buy.

What are the important factors to consider in planning a poultry project? ›

Below are some of the top things you need to consider before getting started with your poultry farm.
  • Investment- Getting Your Poultry Farm Started. ...
  • Type of Production. ...
  • Select Farm Location. ...
  • Construct Your Farm Facilities. ...
  • Gather Necessary Equipment. ...
  • Farm Hands. ...
  • Purchase Chickens.

How do you write up a business plan? ›

Traditional business plan format
  1. Executive summary. Briefly tell your reader what your company is and why it will be successful. ...
  2. Company description. ...
  3. Market analysis. ...
  4. Organization and management. ...
  5. Service or product line. ...
  6. Marketing and sales. ...
  7. Funding request. ...
  8. Financial projections.

What is the key to success in poultry farming? ›

Ensure Proper and Healthy Housing of The Birds. The most important factor to consider is that the poultry housing system and fencing options. Poultry housing system determines up to the 40% of the success rate you able to achieve in poultry farming. A good housing system is most important purpose for your business.

What is poultry farming introduction? ›

Poultry farming is the form of animal husbandry which raises domesticated birds such as chickens, ducks, turkeys and geese to produce meat or eggs for food. Poultry – mostly chickens – are farmed in great numbers. More than 60 billion chickens are killed for consumption annually.

How can I improve my poultry business? ›

6 ways to increase poultry production profits
  1. Making additional profits by reducing drip loss. SPONSORED CONTENT. ...
  2. Improving nutritional value of meat. SPONSORED CONTENT. ...
  3. Stimulating the gene expression of several selenoproteins in broilers. SPONSORED CONTENT. ...
  4. Reducing mortality in broilers production. SPONSORED CONTENT.
1 Aug 2018

What are the opportunities in poultry business? ›

Opportunities for sector expansion

Production of further processed products, such as pre-cooked meat products and franchise products. Expansion of broiler breeding facilities to meet the continent's hatching egg requirements.

How can poultry productivity be improved? ›

The birds need a balanced diet with all the necessary nutrients for healthy body growth for optimum production. This includes protein and calcium for layers for maximum egg production. The birds should also be provided with enough clean drinking water to help with digestion, eggs production and proper growth.

Which is considered the most important when planning to raise poultry? ›

Planning flock production and size

For both meat and egg production, the number of chickens in the flock is the most important factor.

What are the factors affecting the production performance of poultry? ›

The results showed that the factors that most influenced the performance of broilers were temperature, ventilation rate, and genetic strain. Keywords: Poultry production; animal production; broiler genetic strain; rearing environment.

What is the common problem of poultry industry? ›

Foodborne and zoonotic diseases are strictly linked with poultry. Eradication, elimination, and/or control of foodborne and zoonotic pathogens present a major challenge to the poultry industry. In addition, the public health hazards from consuming foods with high antibiotic residues will remain a critical issue.

What is Farm business plan? ›

Answer: Business planning helps the farm manager to find, describe, and refine the competitive advantage of the farm business to help it to achieve its goals and objectives. The farm business planning process includes a detailed list of resources that are available and needed (unavailable) to the operation. (

Why is it important for a business to plan? ›

Why is a business plan important? A business plan is a very important and strategic tool for entrepreneurs. A good business plan not only helps entrepreneurs focus on the specific steps necessary for them to make business ideas succeed, but it also helps them to achieve short-term and long-term objectives.

How long should a business plan be? ›

No matter who you're writing for, your business plan should be short and readable—generally no longer than 15 to 20 pages. If you do have additional documents you think may be valuable to your audience and your goals, consider adding them as appendices.

What is a full business plan? ›

A business plan is a document created by a company that describes the company's goals, operations, industry standing, marketing objectives, and financial projections. The information it contains can be a helpful guide in running the company.

What are the 7 steps of a business plan? ›

How to make a business plan and seven components every plan needs
  • Executive summary. ...
  • Company description. ...
  • Market analysis and opportunity. ...
  • Competitive analysis. ...
  • Execution plan: operations, development, management. ...
  • Marketing plan. ...
  • Financial history and projections.
23 Nov 2020

What are seven 7 things a farmer should know when managing poultry? ›

It's up to you to assess the situation and make the right management decisions to give your chicks the best start possible.
  • Brooding Basic 1: Litter Management. ...
  • Brooding Basic 2: Temperature. ...
  • Brooding Basic 3: Air Quality. ...
  • Brooding Basic 4: Ventilation. ...
  • Brooding Basic 5: Water Quality and Availability.

Which fields of poultry production provide the most profitable business? ›

Profitable Small Business Ideas In Poultry Farming Industry
  • #1. Broiler Poultry Farming For Meat. ...
  • #2. Chicken Hatchery. ...
  • #3. Egg Processing. ...
  • #4. Frozen Chicken Meat Processing. ...
  • #5. Layer Poultry Farming For Eggs. ...
  • #6. Organic Manure Production. ...
  • #7. Poultry Farming Equipment Shop. ...
  • #8. Poultry Feed Manufacturing.
3 Nov 2020

What are the characteristics of poultry industry? ›

Two principal poultry farming systems are characterised: the commercial poultry production system (system 1) with low to moderate bio-security level, and the small-scale production system (system 2) with a low bio-security level.

How can poultry business benefit the community? ›

We observed that chicken production contributes socio-economically to local communities through the provision of meat, manure, offerings, source of income, aesthetic value (beauty), provision of school fees, and source of employment.

What is importance of poultry? ›

Importance of Poultry

1. Poultry provides humans with companionship, food and fibre in the form of eggs, meat and feathers. 2. The large poultry industry provides employment opportunities to many people.

Which are the important components of poultry farm management? ›

Important components of poultry farm management are:
  • Selection of disease free and suitable breeds.
  • Providing proper and safe farm conditions.
  • Provision of proper water and feed.
  • Maintenance of proper hygiene.
  • Maintenance of proper health care.

What is poultry farm management? ›

Poultry management usually refers to the husbandry practices or production techniques that help to maximize the efficiency of production. Sound management practices are very essential to optimize production. Scientific poultry management aims at maximizing returns with minimum investment.

How many chickens can you have in a poultry farm? ›

Chicken flocks grew, and Fink (1986) reports that in 1974, testimony before a U.S. House Subcommittee showed that a medium- size farm would have 100,000 hens (U.S. House of Representatives, 1974:25). Today, large hatcheries have flocks as large as 350,000 hens or more.

How much can I earn from poultry farming? ›

If you start layer farming from a small level i.e. 1500 chickens, then you can earn 50000 to 1 lakh every month. For this, first of all, you to find a place for poultry farming. About 1-2 lakh will have to be spent on cage & equipment. A budget of 50000 will have to be kept for buying the chickens.

Is chicken farm business profitable? ›

Poultry farming is one of the fastest-growing and most profitable agri-business in the current Indian market scenario. Moreover, poultry business is the best idea for those who want to pursue a successful agri-business career in India.

What are the risks of poultry farming? ›

Biosecurity risks to poultry farms
  • contaminated people.
  • contaminated vehicles and equipment.
  • wild birds.
  • feral animals, domestic animals, insects and vermin.
  • other poultry.
  • feed and water.
  • litter.
  • air.
29 Nov 2016

Who is target market in poultry farming? ›

The target market for your poultry farm business is whoever you expect (and even more certain than that) will be persuaded to buy your eggs or chicken meat. They will come in various shapes and sizes along the spectrum, But in general, they'll follow a certain type or types of buyer with similar motives.

What foods are poultry? ›

Poultry is any domesticated bird used for food. Varieties include chicken, turkey, goose, duck, Rock Cornish hens, and game birds such as pheasant, squab and guinea fowl. Also included are huge birds such as ostrich, emu and rhea (ratites).

How many bags of feed do I need for 100 broiler? ›

How many bags of feed for 100 broilers? How many bags of feed for 100 broilers for 6 weeks? A broiler would consume an average of 4.25 kg from day old to the end of the 6th week. So, 100 broilers would consume (4.25 X 100) = 425 kg or 17 bags of feed for 6 weeks.

What is feed efficiency in poultry? ›

In poultry production, feed efficiency is generally defined as the relative ability of an animal to convert feed to product. The most widely used indexes for evaluating feed efficiency are the feed conversion ratio (FCR) and residual feed intake (RFI).

How can I make my chicken grow faster? ›

To make your chickens gain weight or grow faster, try: Using feeders that don't waste feed: Although it may be tempting to purchase cost-effective feeders, investing in high-quality feeders that do not spill or waste chicken feed can pay off more in the long run.

What is the best location of a poultry business? ›

Avoid low-lying areas near streams with flooding potential. Preferably, the topography will allow the long axis of the poultry house to be located in an east-west direction. This helps to minimize the amount of direct sunlight that would enter through the sidewalls of the houses.

How much space do I need for 100 chickens? ›

Allocate 8.2ft feeder space for every 100 chickens between 1 and 4 weeks of age. 100 chicken between 6 to 10 weeks will need 18ft of feeder space. Between 10 and 14 weeks, 32.8ft of feeder space will serve the purpose. 15 weeks and above require 42.7ft feeder space.

What are the environmental factors in poultry farming? ›

The environmental factors affecting poultry performance include temperature, relative humidity (RH), wind velocity or air movement, quality of the air inside the house and altitude. All these factors are to a great extent interrelated. It is known that temperature and RH in particular interact strongly.

What are the main challenges in broiler production? ›

The production problems that most affected the broiler production were environmental challenges, poor feed conversion, as well as management problems and low-quality chicks. During the last few years, poultry production has greatly developed.

What is the current situation of poultry industry in the Philippines? ›

Poultry production accounts for 13% of agriculture gross value added (GVA) and dressed chicken production in the Philippines surged 40% between 2009 and 2018, increasing from a million metric tons to 1.4 million. In the second quarter of 2021, the poultry subsector also logged a 2.5% growth rate.

What is the main objective of poultry production? ›

Objectives 1. To maintain highly productive layer strains. 2. To plan & execute breeding programme where a steady response in scientific in selection procedure is obtained for over all productivity of the birds.

What is the most effective way of preventing poultry diseases? ›

Vaccination is one of the more effective ways to prevent specific diseases. This is why we vaccinate poultry; so they are protected from explosive disease outbreaks.

Which poultry is most profitable? ›

According to the study 66% of traders considered local chickens as most profitable of the other types of chickens (Table 6).

How much space do I need for 500 layers? ›

For 500 layers, the minimum space requirement is approximately 875 square feet. Walls can be made of chicken or mesh wire material. When using cages, a floor dimension of 12" x 18" can accommodate at least three birds and a maximum of five birds.

How do I start a chicken business? ›

Starting out

There are two options for entering the poultry business: One is to hatch and sell day-old chicks to the big producers, a second is to buy day-old chicks yourself and grow them, selling their eggs or the chickens themselves as fully-grown chickens.

Why is poultry farming important? ›

Poultry farming is providing employment for 65,000 and the rate of employment will increase in subsequent years. Clean poultry farm will reduce foul smelling to neighbours and disease spread. Poultry manure is good for agricultural product.

How much does it cost to start poultry farming? ›

NOTE: A small scale poultry farm may cost you between INR 50,000 to INR 1,50,000. Basically, it will depend on the number of birds. If you raise the number of birds, your cost will also increase with that.

How much can I earn from poultry farming? ›

If you start layer farming from a small level i.e. 1500 chickens, then you can earn 50000 to 1 lakh every month. For this, first of all, you to find a place for poultry farming. About 1-2 lakh will have to be spent on cage & equipment. A budget of 50000 will have to be kept for buying the chickens.

Who is the richest poultry farmer? ›

With a net worth of $1.5 billion, Fu Guangming made his fortune through the poultry business. His company is the chicken supplier for KFC restaurants in China. Fujian Sunner deals with breeding, slaughtering and meat processing of chicken, primarily for China.

How is profit calculated in poultry? ›

Total chicken sold @ 6 batches/ year: 12,000. Total sale value/ income from the chicken @ Rs 90/kg: Rs 21, 60,000.00. The total profit on the investment is around: Rs 4, 44,000.00 (annually). The sale of other by-products of the farms like manure and gunny bags can bring in an extra income of around Rs 20,000.

What is the best poultry business? ›

15 Business Ideas in Poultry Farming Industry
  • #1. Broiler Poultry Farming For Meat. ...
  • #2. Chicken Hatchery. ...
  • #3. Duck Farming. ...
  • #4. Duck Farming With Integrated Fish Farming. ...
  • #5. Egg Processing. ...
  • #6. Frozen Chicken Meat Processing. ...
  • #7. Layer Poultry Farming For Eggs. ...
  • #8. Organic Manure Production.

How much space does 1000 chickens need? ›

Broiler Management
AgeFloor space/ birdFeeder space/ bird
Up to 18 days450 cm2 (0.5 sq.ft.)3 cm
From 19 days to 42 days1000 cm2 (1.1 sq.ft.)6-7 cm

How much land do you need for a poultry farm? ›

For this type, you need around 8,000 sq ft of area. Completely wild poultry farm – In this type, birds are raised in a natural environment with many trees. For a completely wild system, you need around 44,000 sq ft area, where a bird will have about two sq ft of coop space and 15-20 sq ft of free-range space.

How many months do layers lay eggs? ›

Phase 3: Layers.

Birds typically lay for a twelve-month period starting when they are about 21 weeks old and lasting until they are about 72 weeks old.

How many chickens are needed to start a business? ›

The number of chickens you need depends on the purpose and size of your farm. Generally, 200-500 chickens is average for starting a new farm.

How can we maintain poultry farming? ›

Have a proper supply of calcium and other minerals required for the healthy-being of the poultry birds. Keep the surroundings as clean as possible which ensure healthy birds in the farm. Focus on parasite management and disease outbreak. Check the birds daily and vaccinate them for disease prevention.

What is poultry farming business? ›

Poultry farming today is a huge business that is split into several operations including hatcheries, pullet farms for meat production, or farms for egg production. The poultry industry provides a good employment opportunity along with agricultural activities.


1. How to Start a Chicken Farm (and Make Millions)
(Abraham Orukpe - Smile Planet)
3. Broiler Chicken Farming Made Easy, Cheap and Profitable
(AIM Agriculture)
4. How to Start a Layer Chicken Farm with a Small Budget
(AIM Agriculture)
(Tinmay Arcenas)
6. Starting a Poultry Farm Business Guide | How to Start a Poultry Farm Business|Poultry Business Ideas

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